International Place Marketing Center

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Avison Young was presented with the challenge of how to best showcase a column-intensive floor plate at International Place in the heart of Rosslyn. Our team decided to paint the columns white and focus on the location, amenities and views by adding "stops" along the walking path. 


Each stop was defined by a directional street sign and surrounded by the window graphics, naming relevant amenities and  showing driving distances and remarkable views. To emphasize walk-ability and building location we hung large display boards along the core and added custom hardware to give it a polished look.